CHALLENGE

Stratis a cryptocurrency owner, was aiming to launch a NFT website. Having been around since 2016 they had an established name within the crypto world, but very little brand awareness outside of that. We were asked to create a campaign that would drive both buyers and makers to the new platform.

INSIGHT

NFTs are divisive, and especially outside the crypto world they have questionable reputation, so naming NFTs or the tech they are based on is unlikely to win us new friends. 
Stratis’ USP was the fact they didn’t charge a fee, but with every one in the category claiming low or no fees (although not all entirely correct), how do you stand out? 

SOLUTION

We looked at what the USP, no-fee, would bring as a benefit to the makers and the buyers. 

No-fee doesn’t just mean lower prices, direct dealing between seller and buyer, without getting in between.
For the artist this means lower costs and for the buyer it means knowing your purchase supports the artist you love, not the CEO of the market place.

Out of this insight the concept of ‘get closer’ was born. Positioning the platform as the place where artists and fans could find each other and connect and trade directly. The idea of getting closer was visually brought to live by placing the camera inside the artist work while it was being created.

For the campaign we selected 3 artists who were new to NFTs, a musician, a painter and a digital artist. We filmed them while they created new NFTs that went on for sale on the platform. The campaign included digital banners, in stream, OOH, website and app.