CHALLENGE

Ensure Parker Jotter is top-of-mind during the gifting season. The Jotter is a high-quality pen, retailing between £6 and £10. It is often the first ‘serious’ pen for people aged 18 to 25, typically received as a gift.

INSIGHT

The audience is digitally native and do not use pens for everyday messaging 

SOLUTION

Make it personal with Parker, an Europe-wide campaign that reminds people of the emotional impact handwritten messages have over digital ones. Using a mix of paid social and influencers, we successfully delivered the campaign across Facebook, Instagram, and TikTok.