CHALLENGE

Get Parker Jotter front of mind for the gifting season. The jotter is a good quality pen that retail between 6 and 10 pounds. It is often the first ‘serious’ pen for people between 18 and 25 years old, often received as a gift.

INSIGHT

The audience is digital native and doesn’t use a pen as a go-to for any messaging. 

SOLUTION

Make it personal with Parker, a Europe wide wide campaign that reminds people of the emotive power that hand written messages have over digital ones. Using a mix of paid social and influencers, we delivered a successful campaign across Facebook, Instagram and Tiktok.