Challenge


Hexagon is one of the worlds leading technology companies, empowering an autonomous, sustainable future. One of their division is focussed on the mining industry. They have a large and ever expanding product suite. But most clients only know Hexagon’s product(s) in their own pillar of the mining process. How can we get customers (current and potential) to understand the benefits of Hexagon’s USP, a connected suite of solutions across the whole mine?

INSIGHT

Hexagon’s products are highly technical and engineered for each specific step of the process. Selling a cross process solution, our target audience of managers and C-suit lacks the experience to truly understand each individual product.

SOLUTION

A digital experience consisting of 35+ separate stations where customers can explore an open pit and underground mine in full animated 3D and see the benefit Hexagon’s Power of One can deliver across all pillars of the mining process. On each of stations we focussed on a single product benefit and brought this to life using visual storytelling. Deeper levels of information are available through pop up text and video boxes.

The exprience is used online and on trade fairs.

We used visual story telling through out the experience to communicate the benefit of complex tools in a glance.

Our client, Jose Sanchez, giving a guided tour of the Life-Of-Mine Experience on a trade fair.