Coca-Cola Summer
Challenge
In the summer of 2017 Coca-Cola gave away a holiday each day to one of 75 destinations around the globe. We were tasked to create a campaign that would excite both the retailer and the shopper.
INSIGHT
The target audience doesn’t visit visit large super markets very often.
SOLUTION
A multi channel campaign that would raise awareness upper funnel, drive to store and converts at POS.