CHALLENGE

How do you express a brand in a product image, without interfering with the product itself. 

INSIGHT

One of the brand’s core pillars is creativity. 

SOLUTION

Bring creativity to the set. Allow the photographers to use light and shadows to create a story for each product. The new approach don’t just create stunning images that show the sculpted quality of the products, they also tell the viewer about the products structure, dimensions and details.