CHALLENGE

Create a display campaign for Amazon’s own-brand furniture — in a way that elevates perception, not just pushes product.

INSIGHT

Furniture isn’t just functional. It’s emotional. A sofa isn’t just a place to sit — it’s where life happens. Furniture is what turns a space into your space. It’s how a house becomes a home.

SOLUTION

Everyone knows the feeling of receiving an Amazon box — the anticipation, the small spark of joy. We turned that iconic box into something even more meaningful: a symbol of home. By slightly opening the flaps, we revealed the silhouette of a house — a visual metaphor for how Amazon furniture can help you build your home, box by box.

To anchor the idea, we gave a familiar phrase a gentle twist:
“Home. Delivered.”
Just one full stop — but it changed everything. Simple. Confident. And unmistakably Amazon.