Waterman
Challenge
The Waterman brand is build on its long heritage, resulting in a more conservative positioning. How do we get a younger female audience to buy into the brand?
INSIGHT
The colourful pen is a stand out item, a statement piece.
SOLUTION
A global toolkit that positions the product as a fashion accessory. Showing the Waterman pen as an essential item to express your style, like jewelry, sunglasses or a your phone.