CHALLENGE

Launch Listerine Go! Tabs — a brand-new mouthwash in tablet form — and build awareness around its unique, on-the-go use case. The goal: shift consumer behavior and reposition mouthwash as something that lives beyond the bathroom.

INSIGHT

Mouthwash has always been tethered to the toothbrush. But confidence isn't something we only need twice a day. To make Go! Tabs a real habit, we had to reframe fresh breath as a social accessory, not just a hygiene ritual.

SOLUTION

We created bold, punchy visuals that positioned Listerine Go! Tabs as the finishing touch before any moment — whether it's a date, a pitch, or a party. More than a product demo, this was a lifestyle shift: from mouthwash as routine to mouthwash as ready-anytime confidence.

SALES KIT

We included a sales kit concept. Buyers get to see a lot of sales kits for products that all promise amazing sales, supported by data and graphs. We knew a different approach was needed to capture attention and prove the need for this product.

SOLUTION

We created a sales kit disguised as a lunch pack. The toolkit disrupts, and at the same time works as an educational tool that brings the mayor opportunity for the new Listerine Go-Tabs to life.