CHALLENGE

Launch Listerine Go! Tabs, a brand-new mouthwash in tablet form, and build awareness around its unique, on-the-go use case. The goal: shift consumer behavior and reposition mouthwash as something that lives beyond the bathroom.

INSIGHT

The large bottles of mouthwash has always been placed in the bathroom. Their usage tied to teeth brushing. To make Go! Tabs a real habit, we had to position mouthwash as more than just a hygiene ritual.

SOLUTION

We created bold, punchy campaign that positioned Listerine Go! Tabs as a confidence builder. The finishing touch before any important moment; whether it's a date, a pitch, or a party. For the campaign we created stand-out visuals that showed a bathroom-on-the-go with simple one or two word headlines that highlighted the occasion..

SALES KIT

The campaign included a sales kit concept. Buyers get to see a lot of sales kits for products that all promise amazing sales, supported by data and graphs. We knew a different approach was needed to capture attention and prove the need for this product. We created a sales kit disguised as a lunch pack. The toolkit disrupts, and at the same time works as an educational tool that brings the mayor opportunity for the new Listerine Go-Tabs to life.