CHALLENGE

Create awareness for Listerine Go Tabs!, a new mouthwash in tablet form for usage on-the-go.

INSIGHT

Although the technical innovation is the fact that the solid tablet turns liquid when chewed, to get customer on board we need to focus on something a little more engaging.

SOLUTION

Simple eye catching visuals show that Listerine tabs are not just a toothbrush in a pack, but really that final touch for every occasion that give you the confidence boost to face any situation.

SALES KIT

We included a sales kit concept. Buyers get to see a lot of sales kits for products that all promise amazing sales, supported by data and graphs. We knew a different approach was needed to capture attention and prove the need for this product.

SOLUTION

We created a sales kit disguised as a lunch pack. The toolkit disrupts, and at the same time works as an educational tool that brings the mayor opportunity for the new Listerine Go-Tabs to life.