Challenge


VO5 asked us to create a brand look and feel for in store communication that demonstrates the leadership of the brand, increase stand out, eases navigation and drives sales.

• Needs to work across both male and female ranges
• Include education
• Colours must contract packs for stand out.

VO5 identified music as a topic that connects with both male and female audiences.

INSIGHT

Music turned out to be the thing that resonated equally with both their female and male audience. Your choice of music is a very personal thing. The same can be said for the fashion that goes with music genres, or dance moves and of course hair styles.

Like music and dance, your hair is an expression of who you are, of your style. And VO5 is the enabler and supporter of that.

SOLUTION

Show your style: A celebration of being you through music, dance and hairstyles. Creating a platform for VO5 connect with their audience beyond the product and the store and position itself as the enabler of self expression through style.