I’m creative director with 20+ years of experience in the industry. I love big ideas, but I know they are only the start of a journey, it’s crafting and collaboration that delivers great results. Next to growing the revenue and improving the quality of the creative output, a core part of my role is to inspire and support the creative team, improving everyone in the team and the team as a whole. I work in a hands-on, or a hands-off way, depending on what the team requires.

Previous clients include Hugo Boss, Amazon, Coop, Johnson&Johnson, Pfizer, American Express, Parker pens, Nestlé, Unilever, Diageo, BMW, Nokia, Skoda and many more.

I am proud to have a good track record with creative pitches and over the years I delivered pitch win for Coca-Cola, Financial Times, Missoma, Hexagon, Stratis, VO5, and many more.

I'm a good strategic thinker, with a good understanding of how to achieve clients objectives, commercials, understanding audiences and how to influence their behaviour with creative solutions that are on brand, on brief, on time and on budget.

I am down to earth, easy to work with and as comfortable presenting work to a CEO as I am working with the new design apprentice. I’m passionate about my work and I apply fresh and original thinking to any brief large or small.