I’m creative director with 20+ years of experience in the industry. I love big ideas, and I know they are only the start of a journey, it’s crafting and collaboration that delivers great results. Next to growing the revenue and improving the quality of the creative output, a core part of my role is to inspire and support the creative team, improving everyone in the team and the team as a whole. I work in a hands-on, or a hands-off way, depending on what the team requires.

Over the years I lead creative teams to success with pitch win for clients including Coca-Cola, Financial Times, Missoma, Hexagon, Stratis, VO5, and many more.

Through conceptual and strategic thinking, build on a good understanding of how to achieve clients objectives, commercials, data and audience behaviour, I deliver creative solutions that are on brand, on brief, on time and on budget.