Inspiration

When I moved from Amsterdam to London in 2006, I quickly noticed how Londoners pinpoint locations: with postcodes. Where Parisians reference departments and New Yorkers use street corners, Londoners add codes like N1, SW8, or E17 for navigation. This unique local language inspired me to create a puzzle that celebrates London and some of the amazing facts and places of ‘The Big Smoke’.

Product

A uniquely designed jigsaw puzzle where the puzzle pieces are shaped like the borough they represent rather than the usual interlocking shapes. It offers a new view whether you have just arrived or have lived in London all your life.

The puzzle won ‘Highly Commended’ at the Giftware Association’s Gift of the Year awards.

I sold the London postcode jigsaw puzzle through a range of iconic London retailers, including Paul Smith, the British Library, the Postal Museum, the Science Museum, and the V&A Museum. Feedback from customers showed that many like the design so much that they frame the puzzle after making it.

To date, over 4,000 puzzles have been sold.