CHALLENGE

PwC asked us to find a way to engage their audience for their automated tax data collection tools. 

INSIGHT

The complex nature of the technology leads to over explanation. But the users and buyers of the system often lack the technical knowledge to truly understand the technical data that is thrown at them.

SOLUTION

We translated the complex automated data process into an interactive visual journey. Placing the viewer inside the server, where they can interact with the data and follow it on its journey. Translating abstract terms like security into visual elements like a fence. Allowing people to learn through interaction, for example using a ‘Rubik’s cube’ to allow people to encrypt content.

The experience is done in groups of uptown 5 people and takes about 15 min. 
It has taken ur client by storm and is now traveling the globe.