Challenge

Drive awareness of Amazon basic batteries.

INSIGHT

A banner only campaign, especially static only, is a notoriously hard brief, and batteries a low-engagement product. Amazon batteries only stand out because they are cheap, maybe not the very cheapest, but, you get a bit more for your buck.

SOLUTION

A set of banners that simply highlights what affordable batteries mean to you. Using illustrations allowed us to show the usage without hiding the product. It delivered the best performing banner campaign for Amazon Basics to date.