Challenge

Build awareness for Amazon Basics batteries — via a static banner campaign. No video. No rich media. And for a product most people only think about when the remote dies.

INSIGHT

Batteries aren’t exciting — but value is. While Amazon Basics batteries aren’t the absolute cheapest, they deliver more for your money. Longevity. Reliability. Trust. At a price that makes sense.

SOLUTION

We focused on what affordable power actually means for people. A series of clean, illustrative banners showed everyday devices — from toys to torches — all powered by Amazon Basics batteries. The illustrations allowed us to show usage without obscuring the product itself.

Visually simple. Strategically sharp.
The result? The best-performing banner campaign for Amazon Basics to date.