Challenge

Drive awareness of Amazon Basics batteries.

INSIGHT

A banner-only campaign—especially a static one—is notoriously difficult, and batteries are a low-engagement product. Amazon batteries stand out primarily for their affordability; they may not be the absolute cheapest, but you get a little more for your money.

SOLUTION

A set of banners that simply highlights what affordable batteries mean to you. Using illustrations enabled us to show the usage without obscuring the product. The result? The best-performing banner campaign for Amazon Basics to date.