Challenge

Matthews Automated Systems (MAS) builds Warehouse Execution Systems (WES) — the software and hardware that power fully automated warehouses. Recently expanded through acquisition, MAS could now offer a true end-to-end solution — but lacked the market presence to stand out in a crowded, commoditised category.

Our brief: use print to raise awareness and position MAS as a serious contender.

INSIGHT

The WES market is full of near-identical offerings — and most competitors lean into marginal product improvements or dense technical claims. But that’s not what our real audience — C-suite budget holders — want to hear.

They don’t need every spec. They need to know what it does, what it solves, and why it matters — fast.

SOLUTION

We created a series of visually led print ads, each focusing on the single key benefit of a specific product — told through strong, simple storytelling.

Each ad placed the MAS logo at the heart of the visual, reinforcing brand recognition while drawing a direct line between product innovation and real-world value.

Clear. Confident. Commercial.
And the results? Far beyond expectations — with a significant lift in brand awareness and visibility across the category.