Challenge

We were asked to make a range of print ads for Matthews Automated Systems (MAS), a maker of Warehouse Execution Systems (WES), a combination of software and hardware that governs the fully automated heart of modern warehouses.
Matthews are a small player on a big market and through various acquisitions are now able to offer a full end-to-end solution.

INSIGHT

There are many WES on the market, and non hold a clear USP over the other. Most competitors focus on small improvements and educate on these in their ads. We understood that the true audience is the budget holder (C-suit), who need easy to understand truths backed products innovations.

SOLUTION

A series of print ads that focus on the key benefit of a single product, and using visual story telling to get this across. We used the brand logo in each ad visual to increase brand recognisability.

The ads were a great success for our client and increased their brand awareness beyond expectation.