CHALLENGE

Develop a shopper marketing campaign for the Coca-Cola Summer promotion targeted at Gen-Z

INSIGHT

This digital native generation buys their groceries online and doesn’t frequent brick and mortar supermarkets, the ground zero for FMCG campaigns.

SOLUTION

A fun and digital driven campaign. By getting shoppers to spread the word on social, the campaign snowballed into a success. The costumer posts were driving shoppers to store to participate, where fun and engaging POS delivered conversion.